Are your online marketing efforts as effective as they could be?
“To leverage your internet presence effectively, you must be able to measure and evaluate its performance properly.”
~ Ben Cowgill
We do data.®
We're Cowgill Consulting and we measure what matters. We collect and analyze key performance indicators about your website and social media pages, then develop data-driven strategies for their improvement. Our passion lies in helping you make your entire online presence a quantifiable success.
Cowgill Consulting is a data science firm that specializes in the measurement and analysis of online activity. We know how to use state-of-the-art tools to track and measure your level of engagement with your target audience on the web. Even more importantly, we know how to analyze what we find through the expert lens of statistics and data science. In that way, we convert the raw data of your web traffic into useful information, valuable insights and actionable business intelligence.
We serve small businesses, non-profits, marketing agencies and web designers. We undertand website design, SEO and social media marketing, and we're able to collaborate effectively with design and marketing professionals. We complement, supplement and inform their design and program expertise. We bring data science expertise to your team, your program and your process.
“What’s measured improves.”
Ben Cowgill, Principal
Welcome to Cowgill Consulting
Greetings! I’m Ben Cowgill — and I’m not your typical data scientist.
Long before the emergence of internet marketing and web analytics — indeed, before the the web itself — I was acquiring deep experience in the analysis of facts, the development of persuasive messages, and the discernment of audience response.
I acquired those skills through decades of experience as a trial lawyer representing corporate clients in major civil litigation, including highly technical cases. The courtroom is a crucible for skills of inquiry, analysis and persuasion — a place where there is simply no room for mistaken assumptions, muddled thinking or mixed messages.
I’ve hung up my spurs as a lawyer, returning to a life-long love of statistical analysis and a long-standing interest in technology. I’ve acquired expert training in the field of web analytics — training which didn’t even exist until relatively recently. But I haven’t traded one skill set for another. The skills I honed as a lawyer — especially skills of analysis and communication — are still part of the toolbox I bring to every engagement.
This type of work is hardly new to me. I was an early adopter of both personal computers and the web, and I’ve been doing both computer- and web-centric work for decades. Indeed, it’s been thirty years since I coined the term “electronic trial notebook” in a watershed article I wrote for the ABA Journal, explaining how I was using a personal computer in the practice of law even in 1989. I’ve designed relational databases for law firms and law departments. I’ve built websites for myself and others, sometimes from scratch in HTML. I’ve delivered many continuing education programs on the use of computers in law practice. I created one of the first law-related blogs in the nation, more than 15 years ago.
My promise
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